(Paid to surf programs) How to Use AB Testing To Transform Your Wimpy Sales Page Into A Profit Monster
No commentsBy Tim Robinson
If you have been in the internet marketing business for any length of time you should understand that your sales pages must have a high conversion rate for success. Your sales page must entice the reader to open up their wallet and get out their credit card.
There are many successful sales pages but most likely they did not start out that way. A truly successful sales page should always be a work in progress. What worked wonderfully a few weeks ago may not be converting at a rate that is satisfactory now.
To super charge your sales pages you should be AB testing them. AB testing, also known as split testing is a process whereby you create multiple sales pages for the same product or service and track which of the pages has the higher conversion rate.
In order to be a successful internet professional you must convert visitors to customers. The internet is very impersonal in that you do not meet a prospective customer face to face or even have a conversation with them on the phone. All you have is your sales page to persuade a potential customer to buy. AB testing can be the difference between a sales page that converts one or two sales per week and one that converts 10, 20, 50 or more sales per day.
Here is an example of how I AB test my sales pages:
1.) Creation
I begin with a new sales page that I have created and then create two alternate pages. On these alternate pages I change a single attribute. On the first I may change the headline and on the second I reword the first paragraph.
2.) Traffic
Once the pages are ready I start sending equal amounts of traffic to each page. In most cases I run the test for 7 days.
3.) And the Winner Is
The page that had the best conversion rate was the one on which I changed the headline. This is the one that I will keep. The other two I keep in a folder on my computer so that I can review them occasionally.
4.) Repeat
This time I start with the page that had the best conversion rate in my previous AB test. Again I write 2 new pages and change a single attribute. This time I will not change the headline because it was the winner in the last text. Then I run my process again.
The key to developing an exceptionally powerful sales page is constant testing. When I have tested all elements of the page I begin the process again. This constant cycle of testing will increase both sales and profitability.
If you are not AB testing then you basically saying “I don’t care about how many sales I make.” If you are saying something similar to that statement, you do not belong in the internet marketing business. Now that you understand the process you can start testing and start creating a profit pulling monster where you wimpy sales page used to be.
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Holidays Selling Tips For Brick And Mortar Business
By Ann Liu
We’re nearly a week into November now. Maybe what happened day ago caused you to open a champagne or wine bottle or two? Regardless, the elections are over, and we can focus on the future.
Holiday seasons just right around the corner, people start busy, as buyers, lots of them are start to searching and looking for where and how to get the best holidays deals, and sellers, on the other hand, especially the small business owners are busy with how to marketing their business for the holidays.
In my personal opinion, I think marketing is very important for a business or for any business to survive, because it shows to potential customers that you are still there for them, even in these rocky times. Also, in order to have revenue, you have to drive people to your business, otherwise how do you intend to attract them? If you are not marketing, on the other hand, people might forget about you, or they may even assume that your business is in trouble because they have not heard from you lately. See, that’s what I think marketing is very important.
According to Constant Contact (an email marketing company) recent “U.S. Small Businesses Boost Marketing Efforts in Response to Economic Uncertainty” businesses survey, 76 percent of their respondents are planning holiday promotions and last minute shopping offers, up from 62 percent in 2007, and more than half (53 percent) will begin marketing earlier this year. 63 percent of this year’s respondents have even begun their holiday campaigns already.
“There’s no question the economy is a cause for concern, especially for U.S. small businesses that rely heavily on holiday sales,” says Constant Contact CEO Gail Goodman. “However, in true entrepreneurial fashion, small businesses are fighting back. Small businesses recognize the value of focusing their marketing efforts to enhance communication with their loyal customers, as well as to attract new business.”
If you are selling products from the Internet, I assume you are now working harder on how to let your website get more holiday traffic, do you? But that is online stuff. What about brick-and-mortars business owners who don’t have much of an online presence?
Based on my experience, here is what you need to do - you should have an online presence to let your business get more expose to the global market. However, due to holidays are approaching soon, it may not have enough time for you to create a website and get all those Internet marketing tactic into the place. If that is the case for you, then just focus on your offline business - get more customers to your store and have them buy products from you. Your online presence can be get done later.
Yes, you are facing lots of competitors who are selling similar products through the Internet, especially under current economy situation - many buyers would just like to stay at home and shop online since there are more chances for them to find great deals.
Well, hold on, don’t feel down yet, think about buyers purchasing behavior, their financial status and their buying decision making habit etc - not everyone like to buy stuff from the Internet, right? So remember, there are always last-minute shoppers or a group of people who will not be able to afford to pay the priority shipping costs, or who will not have patient to wait for the items that they order online to ship to their door, or who will not want to give out their credit card numbers to online sellers.
To attract those customers come to your store, one of the obvious way is to give discounts. Secondly, you can set up some promotion programs, such as giveaways, contests or some other special events, like Santa, maybe? You can also adjust your working hours, like open store earlier and close it later, and don’t forget to make sure that you have enough staff to handle the large amounts of customers as well.
See, you don’t need to worry, there’s no question that brick-and-mortars will lose some business to online shopping. Each business model (online and offline) has its own advantages and disadvantages, just do your best and you will have a successful holidays selling season.
Ann Liu, a certified professional Internet marketer and author of Online Profiting. To learn how YOU too can succeed in Internet and affiliate marketing, please visit http://Marketingbyann.com
A Conventional Brick And Mortar Business Vs An Online Business
By MelissaF Finney
Are you undecided if you should open up a conventional brick and mortar business or an online business? Well I am going to tell information about both of them and let you make the choice.
When you start a brick and mortar business you have to start out in debt. You are going to have to take out a loan that is between $100,000 and $500,000. So you are going to have to have at least $50,000 to put down for the down payment. There are tons of cost like store front leases, labor, inventory taxes, possibly Insurance for your employees, the list can go on and on. We figured it out to be around $4,000-$10,000 a month easily.
Plus we are not figuring out the time that you have to put in. Most brick and mortar business owners put in at least 12-16 hours a day. So after all is said and done with you paying back the loan and paying out monthly bills you might make $50,000 to $70,000 a year.
Figure out how much you are making an hour? Well at least under estimate it and say you are working 10 hours on average a day 7 days a week at least for the first 2 years ( big under estimation) It comes out to be around $20 a hour and remember it is probably more like $15 an hour after all that is said and done.
Now lets talk about starting an online business. There are many online businesses you can get yourself into but I will say if you want the most efficient one go with affiliate marketing. This business gives you the most free time and pays you great money for not really doing that much. You do not have inventory, pay rent, pay employees, pay property taxes, etc.
Top affiliates make between $10,000 a month and $50,000 a month. Some have even made it to the millions so you have to think about it there is really no cap on this. There is a couple of start up costs but it comes out to be pennies compared to a brick and mortar. You might have to pay for web site hosting and a domain if you are going to go that route. I suggest you get a couple of e-books on affiliate marketing which might cost you $200-$500.
Then you have to pay for advertising which can cost you some money. But if you read this book that I tell you at the end of my article for every $1 you put in you can make $3 to $30 back. So I advise you to read this it will only help and if you are not satisfied within 60 days you can get your money back.
Now lets go back and see which one is better. If you start a brick and mortar you probably will have no time and not make money for the first 3 years because you will be paying off your debt. The online affiliate business you will probably have to spend at most $1000 with everything including advertising. So that means you will have to make roughly around 25 sales to make your money back and start making a profit.
Well if I lets put it this way my friend is has his own restaurant and I have my own affiliate business. I make $200,000 a year and only work 3 hours a day 5 days a week. He makes around $150,000 after everything and he is working 14 hours a day on average. I get to spend time with my wife and kids and he is having family problems because he is never there. He still does not believe me and think that I got lucky doing what I am doing but it was not luck I just read and applied.
It is so simple a child can do it. Well I hope you are not stubborn and you listen. It changed my life for the better and I hope it will do the same for you.
Melissa Finney is an established online marketer who has learned many tips and techniques about online marketing that have made her very successful and she wants to teach you what she knows. For more information please go to http://www.thesecret2onlinemoney.com.
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Wednesday, November 19th, 2008 at 1:40 am and is filed under marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
