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10 Things You Can Do To Boost Attendance at Your Next Conference (paid to surf internet programs)

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By David Poulos

 Everybody likes something for nothing, but most business people have become spoiled by attending meetings and conferences on the company’s dime. Well, based on current economic conditions, some of your members’ companies may have precious few dimes to spare for sending their employees to meetings, even though they will be the first to admit the value is there and that they support training and education.

So, how do you encourage member companies to help their employees further their professional education, and in turn provide increased value to the company as employees? Below are 10 approaches that have found success, under a variety of economic conditions, at putting attendees in their place - at your meeting.

1) Make it Easy

All the conference marketing in the world can fall apart at the registration form if it is too complicated, too difficult to read or understand or if there are too many steps to the finale. Examine your reg form, and if it takes more than five steps to the last page that says “Congratulations, You’re Registered,” it is too tough, and will likely experience a higher level of abandonment (web or paper), no matter what the price or location. Simplify, Simplify, Simplify (apologies to Thoreau).

2) Help Them Find You

Create a separate landing page for your conference, different from your website - a simple one-page info sheet with a button leading to your registration page - and optimize it for search engines to the very best of your ability. Keep it maintained, keep it fresh as speakers or events are added, and be sure to update and modify the tags to really zero in on the typical searcher - your ISP reports should show you where the visitors are coming from and even some information about location, dwell time and other indicators of audience origin. Read those report, and use them to guide your optimization.

If you do not have that expertise in-house, countless SEO firms would be happy to help you for a reasonable fee. Use that landing page address on anything not nailed down that goes out of your office - fax covers, e-mail signatures for all staff, all collateral, book and purchase receipts, dues invoices, outer envelopes, everything. Drive traffic there, and the registrations will follow.

3) Help Them Get There

In an era of rising energy and transportation costs, getting to the meeting and staying there are the two largest expenditures for all but the most local attendees. If you can find some way to offset some of those costs that works for nearly everyone, take full advantage of it and promote it heavily.

Car rental companies, hotels, airlines, Amtrak, all offer some sort of discount package, and many can be persuaded to start such a program for you if the volume is sufficient to warrant it. If you add up 10% off the car rental, 15% off the hotel room (above the normal block discount), free hotel shuttle to the convention site, possibly a free meal coupon at the convention, and 10-15% off airfare from select cities with a single carrier, that adds up to significant savings.

Once these arrangements are in place, promote them heavily, showing how much you’ve saved your attendees over doing things on their own - you’ve got to beat the travel aggregators at their own game, and that required a certain level of creativity and the ability to go the extra mile for your members.

4) Keep It Close To Home

Do your homework, and some analysis on your attendance patterns, especially when selecting location. Pull the last four year’s worth of attendance reports, and gang them sorted by city. Clear attendance patterns related to city of origin should emerge, and you can safely let those patterns guide your destination city selection for several years in advance.

If 60% of your members come from the East Coast, and the balance are sprinkled in the Midwest near the Mississippi river, don’t schedule your next convention in San Francisco - everyone has to travel to that one, and their costs will shoot up as a result, giving you lower attendance.

As a rule of thumb, to avoid location drop-off, no more than 10% of your attendees should have to travel more than 500 miles. Unless you are limited by available venues of a certain size, there should be a suitable location that fits those parameters for the great majority of organizations.

5) Bring the Family

One of the most popular strategies for families who are looking to cut costs is to combine business travel with family vacations, effectively cutting the overall vacation cost by the amount subsidized by the company to send the employee to the meeting. If you facilitate this natural tendency, you will boost your attendance. Make it easy for them by including family activities during meeting hours, offering group discounts for activities, and offering spouse activities including lectures, trips and outings specifically for spouses.

Work with your destination cities to arrange for special branded days at local attractions, discount offers for attendee’s families, family oriented hotel amenities and the like to encourage bringing the family along. If you offer something of value, they will come.

6) Make It Fun

You know you have great content, and that your meeting is a valuable source of interaction, networking and industry solidarity-building, but all work and no play makes Jack and Jill dull folks. While some groups go overboard by centering the meeting around the golf outing, be sure to find a good balance in your program agenda between educational activities and team-building, lighter and more fun activities.

Carefully placed on the seminar agenda, they won’t hurt your session attendance, and will increase your overall attendee count noticeably. Be sure to announce the winners of any competitions or contests to the general populace at a time when all can recognize them, to help build participation for this event next year.

7) Show the Value, Not the City

If your meeting provides real value for the attendees, offers features for everyone can find beneficial, and gives your members a way to connect with their peers and colleagues, the city is a distant third on the list of reasons to attend - so why does so much of the current marketing material showcase and theme off of the destination city?

Granted there are funds to be had by collaborating with the local CVB to help promote the destination, but that does not mean that the city is going to resonate with your members’ needs for a conference. They may have had a bad experience with or in that city, not have reasonably convenient flights in from their home location, or not be much of a draw for a segment of your membership for whatever reason. Why risk alienating a segment of your membership by leading the charge with the city.

If you offer good content, your marketing should be able to substitute the city name for any other at will, with no negative effect on offer value, graphic presentation or registration rate. Take this test: pull your latest conference promotion and substitute Ottumwa, Iowa, for the destination name currently there, and see if your meeting value proposition drops or if your imagery or graphics no longer make any sense. If so, you are depending too heavily on the city’s cache to attract attendees, and at some point you will hit a clinker when that segment gets big enough, and your meeting attendance will drop precipitously for no apparent reason.

Let Them Know You Care

Once you have garnered a registration from a member, that should be the beginning of the conversation, not the end. Keep in touch with your registrants almost as rigorously as you do your prospects, and your no-show rate will drop precipitously, boosting actual attendance.

Offer special discounts for registering before a certain deadline above and beyond the usual earlybird special. Cut rates for those who register online rather than by mail to encourage online registration. Offer free transportation to the conference venue from a series of destination hotels if they register by a certain date to encourage early registration.

The more you over-deliver and under-promise, the more likely they are to actually board the plane and attend, and still feel great about the experience.

9) Let Them Pay Their Way

Make paying for the meeting easy, convenient and reasonable. Allow for the broadest range of payment methods possible, including adding their registration costs to their dues invoice for the year (for a slight increase in price), take all the credit cards you can, accept checks both personal and corporate, offer discounts for multiple registrations on one bill, anything to make payment easy for the attendee.

The more open you are to such options, the more likely they will make an effort to find a way to pay you to attend, and the more creative they will be in arranging for that payment. Couched properly and priced correctly, pay-up rates won’t suffer significantly, and your attendance figures will rise beyond any additional risk incurred.

10) Let Them Bring Some Moral Support

Flying to a strange city, finding the conference venue, signing up for the “right” seminars, attending functions populated by strangers, and making it home again can be daunting for a certain segment of your membership, especially the newest members, who might not have attended one of your events and don’t know what to expect.

Increase their comfort zone and reduce their trepidation by offering a reduced rate if they bring a friend or colleague. Traveling together is a great bonding experience and can make things easier, sharing rides to the airport and the venue, attending sessions together and comparing notes, etc. By subsidizing the Buddy System, you have just increased your attendance by 25% but only increased your costs by 12.5% - not a bad formula.

Whatever you do to promote your meetings, boosting attendance year over year will be especially tough when the economy takes a turn into negative territory. The more you are willing to give now the more your efforts will pay benefits when things get better. You will have increased your penetration of your membership, boosted their loyalty, and given them a reason to spread the word to their peers and industry colleagues about the value of your meetings and your organization as a whole.

David Poulos, Chief Consultant at Granite Partners has been offering marketing guidance to firms for over 25 years. Specialties include non-profit marketing and full-scale strategic marketing campaigns. He can be reached at http://www.granite-part.com, or 410-472-4570.

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(Paid to surf programs) How to Use AB Testing To Transform Your Wimpy Sales Page Into A Profit Monster

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By Tim Robinson

 If you have been in the internet marketing business for any length of time you should understand that your sales pages must have a high conversion rate for success. Your sales page must entice the reader to open up their wallet and get out their credit card.

There are many successful sales pages but most likely they did not start out that way. A truly successful sales page should always be a work in progress. What worked wonderfully a few weeks ago may not be converting at a rate that is satisfactory now.

To super charge your sales pages you should be AB testing them. AB testing, also known as split testing is a process whereby you create multiple sales pages for the same product or service and track which of the pages has the higher conversion rate.

In order to be a successful internet professional you must convert visitors to customers. The internet is very impersonal in that you do not meet a prospective customer face to face or even have a conversation with them on the phone. All you have is your sales page to persuade a potential customer to buy. AB testing can be the difference between a sales page that converts one or two sales per week and one that converts 10, 20, 50 or more sales per day.

Here is an example of how I AB test my sales pages:

1.) Creation

I begin with a new sales page that I have created and then create two alternate pages. On these alternate pages I change a single attribute. On the first I may change the headline and on the second I reword the first paragraph.

2.) Traffic

Once the pages are ready I start sending equal amounts of traffic to each page. In most cases I run the test for 7 days.

3.) And the Winner Is

The page that had the best conversion rate was the one on which I changed the headline. This is the one that I will keep. The other two I keep in a folder on my computer so that I can review them occasionally.

4.) Repeat

This time I start with the page that had the best conversion rate in my previous AB test. Again I write 2 new pages and change a single attribute. This time I will not change the headline because it was the winner in the last text. Then I run my process again.

The key to developing an exceptionally powerful sales page is constant testing. When I have tested all elements of the page I begin the process again. This constant cycle of testing will increase both sales and profitability.

If you are not AB testing then you basically saying “I don’t care about how many sales I make.” If you are saying something similar to that statement, you do not belong in the internet marketing business. Now that you understand the process you can start testing and start creating a profit pulling monster where you wimpy sales page used to be.

Don’t Miss Out On My FREE Report - Top Secret Copywriting Techniques To Increase Your Sales By Over 214% In Under 24 Hours!

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Holidays Selling Tips For Brick And Mortar Business
By Ann Liu

 We’re nearly a week into November now. Maybe what happened day ago caused you to open a champagne or wine bottle or two? Regardless, the elections are over, and we can focus on the future.

Holiday seasons just right around the corner, people start busy, as buyers, lots of them are start to searching and looking for where and how to get the best holidays deals, and sellers, on the other hand, especially the small business owners are busy with how to marketing their business for the holidays.

In my personal opinion, I think marketing is very important for a business or for any business to survive, because it shows to potential customers that you are still there for them, even in these rocky times. Also, in order to have revenue, you have to drive people to your business, otherwise how do you intend to attract them? If you are not marketing, on the other hand, people might forget about you, or they may even assume that your business is in trouble because they have not heard from you lately. See, that’s what I think marketing is very important.

According to Constant Contact (an email marketing company) recent “U.S. Small Businesses Boost Marketing Efforts in Response to Economic Uncertainty” businesses survey, 76 percent of their respondents are planning holiday promotions and last minute shopping offers, up from 62 percent in 2007, and more than half (53 percent) will begin marketing earlier this year. 63 percent of this year’s respondents have even begun their holiday campaigns already.

“There’s no question the economy is a cause for concern, especially for U.S. small businesses that rely heavily on holiday sales,” says Constant Contact CEO Gail Goodman. “However, in true entrepreneurial fashion, small businesses are fighting back. Small businesses recognize the value of focusing their marketing efforts to enhance communication with their loyal customers, as well as to attract new business.”

If you are selling products from the Internet, I assume you are now working harder on how to let your website get more holiday traffic, do you? But that is online stuff. What about brick-and-mortars business owners who don’t have much of an online presence?

Based on my experience, here is what you need to do - you should have an online presence to let your business get more expose to the global market. However, due to holidays are approaching soon, it may not have enough time for you to create a website and get all those Internet marketing tactic into the place. If that is the case for you, then just focus on your offline business - get more customers to your store and have them buy products from you. Your online presence can be get done later.

Yes, you are facing lots of competitors who are selling similar products through the Internet, especially under current economy situation - many buyers would just like to stay at home and shop online since there are more chances for them to find great deals.

Well, hold on, don’t feel down yet, think about buyers purchasing behavior, their financial status and their buying decision making habit etc - not everyone like to buy stuff from the Internet, right? So remember, there are always last-minute shoppers or a group of people who will not be able to afford to pay the priority shipping costs, or who will not have patient to wait for the items that they order online to ship to their door, or who will not want to give out their credit card numbers to online sellers.

To attract those customers come to your store, one of the obvious way is to give discounts. Secondly, you can set up some promotion programs, such as giveaways, contests or some other special events, like Santa, maybe? You can also adjust your working hours, like open store earlier and close it later, and don’t forget to make sure that you have enough staff to handle the large amounts of customers as well.

See, you don’t need to worry, there’s no question that brick-and-mortars will lose some business to online shopping. Each business model (online and offline) has its own advantages and disadvantages, just do your best and you will have a successful holidays selling season.

Ann Liu, a certified professional Internet marketer and author of Online Profiting. To learn how YOU too can succeed in Internet and affiliate marketing, please visit http://Marketingbyann.com

A Conventional Brick And Mortar Business Vs An Online Business
By MelissaF Finney

 Are you undecided if you should open up a conventional brick and mortar business or an online business? Well I am going to tell information about both of them and let you make the choice.

When you start a brick and mortar business you have to start out in debt. You are going to have to take out a loan that is between $100,000 and $500,000. So you are going to have to have at least $50,000 to put down for the down payment. There are tons of cost like store front leases, labor, inventory taxes, possibly Insurance for your employees, the list can go on and on. We figured it out to be around $4,000-$10,000 a month easily.

Plus we are not figuring out the time that you have to put in. Most brick and mortar business owners put in at least 12-16 hours a day. So after all is said and done with you paying back the loan and paying out monthly bills you might make $50,000 to $70,000 a year.

Figure out how much you are making an hour? Well at least under estimate it and say you are working 10 hours on average a day 7 days a week at least for the first 2 years ( big under estimation) It comes out to be around $20 a hour and remember it is probably more like $15 an hour after all that is said and done.

Now lets talk about starting an online business. There are many online businesses you can get yourself into but I will say if you want the most efficient one go with affiliate marketing. This business gives you the most free time and pays you great money for not really doing that much. You do not have inventory, pay rent, pay employees, pay property taxes, etc.

Top affiliates make between $10,000 a month and $50,000 a month. Some have even made it to the millions so you have to think about it there is really no cap on this. There is a couple of start up costs but it comes out to be pennies compared to a brick and mortar. You might have to pay for web site hosting and a domain if you are going to go that route. I suggest you get a couple of e-books on affiliate marketing which might cost you $200-$500.

Then you have to pay for advertising which can cost you some money. But if you read this book that I tell you at the end of my article for every $1 you put in you can make $3 to $30 back. So I advise you to read this it will only help and if you are not satisfied within 60 days you can get your money back.

Now lets go back and see which one is better. If you start a brick and mortar you probably will have no time and not make money for the first 3 years because you will be paying off your debt. The online affiliate business you will probably have to spend at most $1000 with everything including advertising. So that means you will have to make roughly around 25 sales to make your money back and start making a profit.

Well if I lets put it this way my friend is has his own restaurant and I have my own affiliate business. I make $200,000 a year and only work 3 hours a day 5 days a week. He makes around $150,000 after everything and he is working 14 hours a day on average. I get to spend time with my wife and kids and he is having family problems because he is never there. He still does not believe me and think that I got lucky doing what I am doing but it was not luck I just read and applied.

It is so simple a child can do it. Well I hope you are not stubborn and you listen. It changed my life for the better and I hope it will do the same for you.

Melissa Finney is an established online marketer who has learned many tips and techniques about online marketing that have made her very successful and she wants to teach you what she knows. For more information please go to http://www.thesecret2onlinemoney.com.

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(Paid to surf websites) Social Proof as it Relates to Business

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By Strategic97 Profits97

 Just in Time Inventory in Todays Business

A business practice that has become very popular over the past ten years is Just in Time inventory. The Just in Time technique involves storing only enough inventory or materials to meet immediate demands, which is particularly effective for a product that has a short manufacturing process. For products with longer, more complex manufacturing processes, in-process inventory is reduced, requiring a great deal of communication between units to coordinate efforts and keep production running smoothly. In either case, Just in Time inventory can present a significant cost savings.

The Just in Time inventory concept was actually first used by Henry Ford in the 1920s. It was his vision that the perfect process would have the raw materials arriving from the dock and going directly to the factory floor for assemblyand then the finished product would roll out the door to be delivered. Of course, this would require that everything goes perfectly and there are no delays in transportation, leading to wasted time on the line waiting for materials. Because nothing is ever perfect, Fords ideal vision is not likely to come to fruition. However, that does not mean you cannot find a compromise, storing only a minimum of materials and inventory as insurance against delays.

The Value of Just in Time Inventory

A major cost of a company that sells a physical product is the cost to store inventory. Storage costs can add up: warehouse space, staff for the warehouse, utilitiesnot to mention the costs associated with inventory loss through theft, spoilage or damage related to storing such as water damage. In most industries in todays business world , products are constantly changing or improving, and storing a large inventory will almost guarantee that your company will be left behind the curve, selling old products after your competitors have moved on. Storing an inventory is a very cost inefficient way to do business.

With Just in Time, all of these costs are greatly reduced or eliminated. Less warehouse space is needed to store your products, and you can say goodbye to throwing away spoiled or damaged goods. What may be more important, you can continually update your product line as needed to keep up with your competitors. When your research and development department makes an improvement on a component, you can integrate the improvements immediately, because you will not have large amounts of the old components to use up first. You will be able to provide your customers with the most up-to-date technology possible, which is great for your reputation.

A Just in Time inventory program is a viable answer for many companies that need to reduce costs and move their businesses faster to keep up with changing customer demands.

About Strategic Profits:

Strategic Profits is a privately held company headquartered in Delray Beach, Fla. Strategic Profits exists to help business and entrepreneurs online and offline with business coaching advice and tools that they need to succeed in the Attention Age. Visit the corporate Web site www.strategicprofits.com for more information or leave your questions and/or comments on Rich Schefren’s blog at www.strategicprofits.com/blog. To download, the free report this article is referencing visit, http://www.strategicprofits.com/newrules.

Strategic Profits is author of this article on internet marketing.

Find more information about start an online business here.

How To Talk To Your Friends And Family About Your Home Based Business
By Scott Miller

 When most people start a home based business they are eager to talk to their friends, family, co-workers and pretty much everyone about their new venture.

However, after a few failed attempts to make money from home people become less and less likely to share their new business with the people they care about the most.

For many people it’s almost a sense of shame or embarrassment that comes over them when they get ready to talk to loved ones about what they are doing on the side to make money.

“I told you that thing wasn’t going to work out”, “Why don’t you just get a REAL job?” and “What kind of thing are you trying to get me into this time” are common phrases that entrepreneurs hear all too often when they talk to their friends and family.

That’s why so many people are so reluctant to talk to their friends and family about their new business!

The first thing you have to understand is that there is absolutely nothing wrong with working from home or trying to build your own business.

That might seem like an obvious statement but you would be surprised at the number of people who are in home based businesses and never, EVER talk to their friends and family about it.

It’s like they are secret agents and if anyone should ever find out what they are doing it would be over for them. To be truly successful working from home you have to be proud of your business, and when you’re proud of your business you will have no trouble talking to the people in your life.

So what approach works best? People have different opinions on how to present a business to your friends or family but it pretty much just comes down to this be direct and honest.

Think of it this way. If you got a new job, a job that could potentially pay you 6 or even 7 figures a year you wouldn’t be ashamed to tell the people you love would you?

No way! You would be excited and ready to tell as many people as possible.

Well guess what? When you started your own home based business that is exactly what you’ve done.

You’ve entered into a business opportunity that could change your life forever, both financially and by giving you the free time to live your life the way you choose!

So come right out with it, be excited and be honest. When you are excited and speak with authority other people will get excited for you.

If you make it seem like you’re doing something to be ashamed of people will feed off of your negative energy. Don’t give them that chance.

The final thing to know when you’re talking to your friends and family is that some people no matter how amazing the company is are just plain going to have something negative to say about it. That’s just the way it is.

You cannot let other people’s negativity drag you down and keep you from reaching your dreams. Some people won’t believe you until you show them your success so go out there and prove them wrong!

Talking to your family and friends about your new home based business can be a very hard thing to do. But, by speaking to them directly and honestly and not letting their negative comments get you down you will be well on your way.

If you’d like to achieve life changing success in a home based business visit our website,Massive Network Marketing Success, or visit our Youtube channel to see how great life can be! http://www.youtube.com/workfromhomeideas

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If You Can Execute These 10 Steps You Can Pull Massive Internet Cash
By Murtuza Abbas

 What if you discovered a simple formula to make your ebiz a massive internet success starting today?

Now you can own the most profitable internet business formula and cash-in on one of the greatest 10 block ebiz formula right below that will ramp up your sales and profits right off the charts.

The purpose of this article is to finally show you the exact steps you need to build a massively profitable internet business starting today.

If you fail to execute even one step, you will not make as much money as internet has made it possible for you to earn.

Therefore take serious notes and start executing the formula laid down in this article to boost up your website profits beyond your wildest dreams.

Everything you may have heard about starting an internet business might be true, but this article will show you the exact steps to move on.

The secret is simple yet no one follows and this results into massive failure of newbies.

Here’s what you need to do if you want to earn money online…

The first step is to take baby like steps. Imagine the time you learned to crawl and then walk.

Would it be possible to learn to walk and run without you learned to crawl?

The same goes when you are starting an internet business.

There are many newbies who get started learning how to drive traffic before ever they know which niche they will be tapping and the product they will be selling.

They go about setting up a website and selling a product before they even consider researching their niche inside out.

Let me give you the exact steps you have to follow to build massive internet business…

1. First research a niche of your interest.

2. Evaluate problems of your niche.

3. Create a product or find affiliate product that solves these problems.

4. Setup a squeeze page and start building list.

5. Start promoting your product to earn money.

6. Ask your subscribers their problems and modify product providing them more solutions.

7. Start driving traffic.

8. Test everything till you convert maximum traffic into customers.

9. Once you have an entire system working outsource all the working of your entire business and all you need to do is manage and earn cash.

10. Automate as much as you can right from your website, follow up, traffic generation, customer support, etc.

Apply the above steps and there is no reason for you to fail. You can thank me later…

Want to learn how I do it? Download your FREE Cash & Traffic Pulling Report…

“Your Ridiculously Simple Cash Pulling Machine Formula Drives Home 23,883 Visitors And $6,665.49 Cash From One Simple Website That I Will Personally Create For You”

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